partner

with us

Partnering with Niew Beverages means joining forces with a distributor that understands quality, reach, and impact. If you’re ready to expand your brand’s footprint and grow with a trusted partner, we’d love to connect.

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years of business

overarching brands

litres annually

retail stores

Our Ideal Brand Partners

Together, we aim to create partnerships that don’t just succeed today, but continue to grow for years to come. We partner with brands that share:

Quality-first products: Crafted with care, consistency, and attention to detail.
Shared values: A commitment to sustainability, responsibility, and consumer trust.
Innovation and excitement: New ideas that create moments that matter.
Long-term vision: A focus on sustainable growth and lasting relationships.
Market readiness: The ability (or clear potential) to scale nationally and beyond.

Core Partnership Principles

Deliver value:
Driving mutual success with measurable growth.

Create excitement:
Keeping brands top-of-mind through innovative brand experiences.

Ensure availability:
A reliable national distribution network keeps products within reach.

Build for the future:
Partnerships designed for lasting impact, not short-term gains.

Let’s Build Together

From wine to spirits and beyond, we take pride in overseeing every detail to ensure excellence in every bottle. If you’re ready to be a part of our growing portfolio, we’d love to hear from you.

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Frequently Asked Questions

Who can apply to partner with Niew Beverages?

We welcome applications from established liquor brands as well as emerging labels that align with our commitment to quality, innovation, and sustainability.

Do you only work with South African brands?

No. While we are proudly rooted in South Africa, our network extends to international markets. We partner with both local and global brands that want to grow their presence in South Africa and beyond.

What categories of liquor do you work with?

Our portfolio includes a wide range of products such as wines, spirits, gin, tequila, sherry, brandy, and liqueurs.

What does Niew Beverages offer brand partners?

We provide end-to-end distribution and support, including merchandising, sales (on- and off-trade), key account management, warehousing, distribution, and stock management. Our national footprint ensures consistent availability and visibility.

How do I know if my brand is a good fit?

We look for brands that share our values: quality-first products, innovation, sustainable practices, and a vision for long-term growth. If you’re passionate about creating impact and building a lasting presence, we’d love to hear from you.

What happens after I submit my application?

Our partnerships team will review your submission and get in touch to discuss next steps. If your brand is a potential fit, we’ll arrange a meeting to explore opportunities in more detail.